Have you ever wondered why we have 20 different types of gatorade? Or 5 different flavors of toothpaste? What about all the different types of mustards out there? Nowadays consumers can pretty much satisfy their wildest tastes with the wide variety of options available to them in any grocery store. Some variations are quite incredible, such as ketchup-flavored potato chips and many others. Wow..!
But why?
Well folks, it just so happens that our parents didn't have that many options on the shelves back in the day. However, a revolutionary study conducted by a marketing researcher on spaghetti sauce would revolutionize the way companies look at their client's tastes as well as providing us (customers) with a much wider variety of options!
On this TED video Malcom Gladwell tells us this interesting story:
TED stands for Technology, Entertainment and Design. If you do not follow TED videos, you really should!
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